Spot-on Lighting System
PD22 Winner
Category:Lighting - Ceiling Lighting UnitsLocation:Thiene (MI), ItalyDesigner:Irene Kronenberg, Baranowitz + Kronenberg, Tel Aviv, IsraelManufacturer:Andcosta srl., Thiene (MI), Italy
Spot-On is the brainchild of the design narrative we developed for the W Hotel Amsterdam: Connect & Exchange.
Located in the ex-post office in the very center of Amsterdam, our research into its history revealed archive photos of a long-gone hub for connecting people. One of the photos showed a communication machine of sorts having multiple communication pipes running through it while mounted on the wall in a meticulous artistic fashion.
We were inspired by this analog presence of information alluding to some shadow messengers carrying information to its designated destination; so personal and engaging.
That moment triggered Spot-On; a light fixture that engages with people and space that has a soul of craft and refinement which enlighten people’s senses and brings them to light to exactly where they need it. The inspiration photo presented the pipes as having a sense of movement and purpose like they knew exactly where they are going and why… Spot-On’s design bears exactly all of these characteristics. One pipe fits all.
Inside the guest rooms, Spot-On brings light to each and every moment of the guests’ experience; washing, reading, browsing, and playing, Spot-On is there where we need it, a personal light at our service. Its omnipresence allows the ceilings to be left out of the lighting equation and perform as a white canvas that amplifies Spot-On.
There is more to Spot-On than meets the eye…each of its arms has been developed with a particular reflector and micro-LED bulb and anti-glare honeycomb that is designated to the specific task at hand. It is fully dimmable and remotely controlled so that the end result would feel as simple and inspiring as the archive photo.
Spot-On didn’t stop at the guest rooms. It took over the public areas, restaurants, bars, and furniture and became a spatial design motive for the entire hotel. There are more than 5 kilometers of pipes running through the hotel, connecting people while paying homage to an analog world.